Are you considering redesigning your website?
If it has been more than a couple years since you last made changes to your business site, it’s probably time.
Most mobile-friendly websites have been built in the last few years, with many companies having separate websites for mobile and desktop users before that.
Things like the use of flash, static headers, and an overload of social feeds are all indicators that your site could use a bit of freshening up.
Trends for 2018
As 2018 rolls on by, there are many trends that seem to be solidifying themselves in the web design industry.
Many of them are expected to have terrific staying power.
If this is the right time for your redesign, you’re in an excellent place to do so.
You can balance your goals as a business with a web design strategy that takes into account functionality, classic design elements, and innovative design.
Responsive web design came out into the world in 2014 with design that takes a mobile-first priority becoming more prominent in 2018.
However, finding a way to show a logo without taking up too much screen space has been an issue.
One way to handle that is through a responsive logo.
For instance, you might have a large logo with all the bells and whistles on a desktop site, one that is smaller and less full-featured for tablets, and one that takes only small bits of the original logo for use on a smart phone.
This is a trend that is just waiting to become normalized and would be perfect for your business website.
In years past, contrast has been king.
Using light and dark or complementary colors gives an eye-catching contrast that catches the attention of visitors.
While this is still true, there is a new way to implement this type of contrast.
Enter the gradient.
Rather than having two bold colors shoved up against each other, a gradient moves from one color to another slowly.
If you have two colors you associate with your brand, use them both.
If not, choose to use your brand color.
All you have to do is lighten and darken the colors to build a gradient that will look great on any screen.
Depth & Shadows
Not too long ago, flat design gave a classic approach to images that moved awkward drop shadows away from photos of products.
While the drop shadow is back, it’s different this time around.
With new technology, a 3D look and extra depth can cause certain elements on the page to stand out.
It can almost make it look as if you could reach into the screen and grab the product on display.
The 3D view is going to be here to stay, especially with other augmented reality elements that are finding their way to business websites, large and small.
Movement & Animations
Animations have been on websites for practically forever, but never have they been done as well as in 2018.
Forget about lazy loads and banner rotators from ages ago.
Instead, think about animations when a user hovers over an element or moving icons that draw in users and make your website a little more interactive.
What you need to keep in mind here is that you want to keep it subtle and clean.
Going overboard can send viewers off the site without interacting at all.
Websites are taking increasingly bold steps to create a new look that draws in eyes.
Shapes like patterned dots, lightning bolts, and triangles can add to the visual appeal of your site.
Even more traditional websites can use some geometric elements to break up large amounts of content and direct users’ eyes where you want them to be.
You can even use a sharp angle to get someone to immediately notice your call to action, which is what most of us want.
Design of the past has often used a guideline that shows visible space should be broken up into thirds.
You can see this on tons of websites out there with two-thirds of a site being content and the other third being navigation.
Some sites use all three of the thirds for home page design. However, there’s a new system in place that involves a 50/50 split.
That means cutting right down the middle of a page and giving equal space to two ideas.
You can expect to see lots of balance by virtue of white space, text blocks, and bold imagery.
White space is a good way to provide a contrast to whatever your business’s message is.
Modular white space is huge in 2018 and you’ll likely see it gain popularity.
This is a great option for those who appreciate a minimalist look.
You can fit the blank space with bits of content in a grid structure with sharp angles.
This is recommended if your site is currently cluttered with lots of content and you want a fresh, clean start.
Geometric Grid Layouts
50/50 layouts are huge, as is white space, but these may not be perfect for every situation.
If you have a website that needs to represent various categories, there’s another option that might work for you.
Just like modular white space, you can use geometric grids to show different types of content.
Each of the blocks will have its own container.
Using textures, animation, and imagery can set your content off to be noticed.
Putting It Together
Using any of the above design tips will make your website more modern, clean, and authoritative.
Your customers will immediately notice how much more tech-savvy you seem and appreciate the new style.
An updated style also gives your viewers trust in your brand.
It shows that you can meet your viewers’ needs and are relevant in the modern online landscape.
If you are interested in incorporating these trends into your site but aren’t sure where to start, consider hiring a digital marketing strategist and design to help you with the work.
You’ll be well on your way to an outstanding new website that everyone will love.