When someone visits your website, your biggest goal may be to turn them into a customer and repeat visitor.
Over 70% of people who visit your website only to abandon it will never return to the website.
That’s a significant number of people who are never again going to be checking out your content.
On the other hand, the longer someone stays on your site, the most likely they are to be engaged and become a customer.
Today we’ll look at some of the ways to keep viewers engaged and coming back.
Provide What You Promise
In the age of clickbait titles and fake news, it might seem like you must choose headlines that are out of this world.
The truth is that readers click on headlines looking for what is promised and if you can’t deliver, there’s nothing that can turn them back the other way faster.
You should always craft quality content and it’s an excellent idea to build a headline that will bring in readers but make sure you’re honest and can live up to what you are selling.
Call to Action Every Time
When people are reading an article on your website, this is a great time to leave an appropriate call to action.
You can link to other relevant articles, ask them to sign up for your newsletter, or otherwise direct them to something important.
The problem is that most calls to action are found below the content and some people barely notice it. One of the best alternatives to this is a slide-in opt-in.
It gets the attention of your readers but without disturbing them.
Implement Engaging Videos
Some people love to read text, but others would prefer to watch a video.
In today’s world, more people fall in the latter category than in the former.
You need to make sure your visitors have the option to choose what they prefer.
This might seem as if it would be a lot of extra work, but it doesn’t have to be.
It can be as simple as taking your text content and turning it into a presentation.
The same information is provided, there is just a difference in terms of the delivery choice.
Most people aren’t going to read every line of a page on your website, most of them choose to scan content to find important phrases and ideas.
Long paragraphs and sentences can make this harder to do and lead people to leave your site.
There are a few ways to make your content a little easier to consume:
- Bulleted Lists – Lists stand out among the rest of your text and are easy to scan for important information.
- Ensure Readability – Check your line spacing and font to ensure there is no eye strain while reading. A boost to both of these elements can keep people on your site longer.
- Use Exciting Subheadings – Using powerful subheadings keeps your visitors engaged while allowing a break from a wall of content. A subheading that draws users in will keep them from losing interest.
- Break Up Content – It’s hard on the eyes to view posts without any visual breaks. Try to keep sentences short and paragraphs no more than three or four sentences long.
Customized Thank You Page
After someone has engaged with your call to action, they will often then leave the site.
Keep them there by providing helpful content even on the thank you page.
Rather than just offering a confirmation of signup for a newsletter, highlight some content that might fit the user’s needs.
The user will be more likely to click on something and continue perusing your website.
Quick Page Loading times
Nobody wants to sit around and wait while a page is loading.
If it doesn’t happen quickly enough, the user might just close out the website altogether and move on.
In this case, it won’t matter how great your content is if nobody ever sees it.
You may think that waiting another second or two doesn’t matter but you can lose visitors quickly.
There are several options available to help with reducing the loading time of the pages on your website but two are the most important.
- Image Compression – Any images you have on your page are going to have a massive impact on how rapidly things load. If you have images that are larger than they need to be, you should compress them. There are many free options to do so on the web.
- Content Delivery Network – This is a network of servers in various locations to help with loading time. The service caches the pages on your site and then when someone visits, the content is loaded from whichever server is closest to their location.
Exit Intent Popups
People who abandon your website and never return are a bad use of your marketing money.
By using an exit intent popup, your website understands when someone is leaving and can provide them with a targeted campaign in the hopes of engaging them.
These are commonly used because they’re excellent at grabbing attention, but they don’t come off as annoying.
In addition, they’ve been shown to increase conversion rate and lower the amount of shopping cart abandonment you can expect.
Here are some of the things you can offer with an exit intent popup:
- Recommendation of a popular post to read
- Ability to speak with a member of the customer support team
- Some sort of lead magnet in exchange for joining your email list
Keep Visitors Engaged
It all boils down to engagement in the end.
The tips and tricks listed above have been vetted and show promise when it comes to improving the success of your business online.
Whether you implement a few or all of them, you should see a difference, perhaps sooner than you think.
It will take a bit of work and some maintenance, but it will be well worth it in the end when you have more satisfied customers.