The ease of starting an online store is incredible nowadays, thanks in part to platforms like Squarespace and Shopify.
People all over the world are working to build their own niche through an online storefront.
However, the rise in online shopping has also led to a rise in online fraud, which can make it difficult for an ecommerce store to prove they are trustworthy.
If you want to be sure you’re one of the companies that is looked at as honest and secure, here are a few things you should make sure your website has.
Quick Loading Pages
This might seem like something that has no relevance to trustworthiness at all, but that’s not entirely true.
Ecommerce stores that take longer to load often are less trusted than those that load in the snap of the fingers.
Having slow page loads can result in elevated bounce rates and bring down the level of trust.
Every extra second that a page needs to load drops the value of your page.
Anything you can do to cut down those seconds brings you closer to conversion and extra sales.
It’s something that’s worth looking into for nearly any ecommerce business.
Users care about the design of your website.
When they experience poor design, they may lose trust in your brand and leave the page.
Research shows that everything from the graphics to the structure of a site are a part of this.
It’s important that your site be useful, satisfying, and enjoyable for potential customers.
Choosing the right navigation structure, colors, and fonts are all important when it comes to online trust.
Think about websites that you trust and see what they have in common.
Those may be things that would work well with your own ecommerce website.
Here are a few tips to ensure you are as professional as possible:
- Use a simple, professional layout
- Go over the content on your site and check for improper grammar
- Stay away from using all-caps, especially for entire paragraphs
- Avoid Comic Sans font and other aesthetics without a global appeal
If there’s one thing that customers care about nowadays, it’s the way in which you collect and then use their personal information.
You want to be as transparent as you can possibly be.
Here are a few things to consider:
- Are users allowed to opt in and out?
- How is personal information collected?
- Does the website track geolocation?
- Is personal information sold to affiliates, third-parties, or other companies?
Social Media Impact
Social media as a whole has made major influence on who people trust and who they do not.
Video clips and facial photos have been shown to improve trust in an unknown ecommerce site, which is something you can easily implement in your content.
In addition, being on numerous social media sites boosts trust even more, as does the use of shares, likes, retweets, and other social media technology.
Being trusted on Facebook and Twitter could lead to being trusted as an ecommerce site.
This can make it more likely that sales come your way.
Confidence Among Consumers
When we talk about consumer confidence, this pertains to how confident viewers feel about your website.
One of the best ways to track this is through feedback, reviews, and testimonials for your site.
As an example, Amazon is a trusted site partially due to the review system that allows others to give their opinion about various products.
Let your customers tell their own stories and give feedback by providing opportunities to leave comments and reviews on your website, as well as through email and on your social media channels.
When you go to purchase something online, it’s likely that you are going to choose the ecommerce shop that has contact information over the one that has none.
Simply providing information about your company is crucial when it comes to proving yourself as a trustworthy business.
You should include contact information as well as an “about us” page so people can get to know you.
Information about returns, shipping, and refunds should also be present and easy to find.
Listing any guarantees or security policies gives people peace of mind and may make them more likely to choose your store over another.
Here are some of the things that you should absolutely have on your website:
- Contact information including email, phone number, email, etc.
- An about us page explaining more about your company and staff
- Information regarding the identity of executives and management team
- Any licenses held by the company
- Awards or distinctions that the brand has under its belt
- Company history including year of launch, mission, etc.
If you want people to flock to your ecommerce site, they need to know that they’re protected if anything goes wrong.
Posting trust seals and logos of any antivirus software used on the site is an excellent idea.
These seals are a way to show customers that your site is being protected by a business they already trust.
It can lead to higher conversion rates, overall.
However, these services can be expensive.
You’ll need to determine what your budget can handle.
Up to Date Information
You want to be sure your website is kept up to date in terms of contact information, product descriptions, and shipping information.
You might also want to go through your content from time to time to cull anything that is outdated and won’t be helpful to your viewers.
One way to show you keep updated is by having a press page which is displayed on the storefront.
With these tips you should be well on your way toward a successful ecommerce business.
Even if you implement only a few of these suggestions, you can expect higher conversion and a better level of trust among your website visitors.