Today we are going to look at the essential elements needed to build a successful business website.
Years ago, all it took was a simple page with contact information and a business description.
That won’t cut it in 2018.
You need a website that is aesthetically appealing, different from all the other websites, and capable of positioning you as an expert in your field.
With that in mind, we’ll be looking at the elements required to have a successful company website.
Understand Your Goals
Before you even begin designing anything, you need to make a list of what you want your website to do.
Setting up your goals is an integral part of building a functional website.
Think about why you are designing the site, what kind of website you want it to be, and what you want to happen as a result of building the site.
Consider Target Audience
The next thing to consider is who your target audience is.
You can’t build a website without knowing this.
You need to know this information because the website should be set up in a way where it offers what your audience expects when visiting.
Decide on your audience, consider keywords they are interested in, and check out some websites that might be similar to what is expected of your own website.
Prioritize the Home Page
You may not know this, but most visitors to your site will make a decision on whether to leave or stick around within 10 seconds of reaching the site.
That means you have an extremely limited amount of time to show who you are, what your services are, and why you’re the best company to choose for those services.
This means having a polished tagline, logo, promo message, and paragraph of text for the front page.
Call to Action
Having a call to action is important, but so is doing it in the correct way.
You should have your contact information easily accessible, such as in the footer and top right of the page.
Your CTA, such as a quote or buy button should stand out from everything else on the website.
You could consider using a different color for this button and continue to use it on other CTAs that you might add on other pages of your website.
There are many web designers who don’t worry over tracking visitors, understanding their questions, and considering their sales.
However, to be successful, you need to track conversions.
You have an easy way to evaluate how your marketing is doing and measure the cost of getting new visitors and customers onto your website.
The about us page might seem dull and boring but it’s actually important.
Customers want to know who is providing their products or services.
Build a humble profile of your team so visitors can learn a bit more about you.
Make sure this page is attractive and the content is exciting.
While not every website lives and dies by content, it’s an important part of your website.
You want to engage your visitors and having informative, useful information is one way to ensure this happen.
This can be helpful for lead generation and getting your name out there.
Having quality content makes people more likely to enjoy your services and get to know more about your business.
Having exciting visuals and an attractive design is one of the best ways to wow your visitors.
Having a compelling style and a design that is different from other companies shows that your company itself is different.
This can be as simple as using unique, attractive templates for your web design to hiring a designer to build something truly innovative.
If you have an e-commerce website, the back-end is undeniably important.
You need to be able to update content quickly and interact with visitors without a hitch.
This is why choosing a robust platform for your website is important.
Here are some of the things you should consider when choosing a CMS system.
- Quick loading speed
- SEO friendliness
- Easy content editing from various devices
- Secure to avoid hacking or other security threats
- Backed by a community that can provide assistance
The majority of website viewers prefer to open sites on their smartphones or tablets.
Any of the major players in a particular industry know this and have maximized their website for this demographic market.
If your site is not built for mobile use, that’s something important to rectify before you’re left behind to your competitors.
The best option to provide a mobile friendly site is responsive design.
This means that no matter what devices your site is viewed on, it will adapt itself to give the best possible user experience.
Planning, designing, and launching a website may not be the entire project if your company has high ambition.
There’s more to success in a business than simply having an online presence.
You also need a solid marketing strategy.
Strategies including search engine optimization, social media, pay per click advertising, and email marketing can all work in tandem with your website to help your company grow.
You don’t want to be the company that has dead links all over the place or broken images on every piece of content.
This can immediately drive people away from your site because it just seems sloppy and unprofessional.
Take the time to audit your website on occasion and update things that no longer fill the need they were implemented for.
You want links that work every time someone clicks.
The Perfect Business Website
Each of the things mentioned above will help boost the success of your company and could bring in new customers who become avid fans.
Make sure you use a quality web design service to build or revamp your online presence using some of the elements mentioned in this article.
Starting out solid is a great way to ensure a better business future down the line.