Your business is unique. Shouldn’t your website be?
Too often, business owners take the shortcut of using a template to create their website in an effort to “just get done” and have something available for online customers. That’s a terrible decision, and it can lead to negative repercussions.
How many other businesses in your immediate area, region, state, or even around the world use the same template, with only basic changes to differentiate themselves?
You can bet that your audience will recognize the shortcut – it leads to problems like limiting the authenticity of your website, and can even cause confusion if it looks too similar to another company’s.
Your business deserves a custom website, designed from the ground up for you and no one else. This ensures that you’re able to tie the design elements into your brand identity and company ethos. It’s about much more than just adding your logo to the site. You must ensure that every aspect of the site, from the background color to the font type used to the structure, layout and functionality speaks to your company’s identity within the minds of your customers.